Metas: Redefining the Future Through Strategic Rebranding
A comprehensive brand transformation by Ryse Designs that elevated Metas from architectural roots to a pioneering force in immersive technology. Led by Mohtady in 2020, this project redefined how B2B clients experience the future of digital interaction.
About the Project
The Client
When Metas approached Ryse Designs in 2020, they were at a pivotal moment in their evolution. As experts in VR, AR, XR, and AI avatars, they needed a brand identity that could effectively communicate their technological prowess while maintaining the precision and reliability that made them trusted partners in the B2B space.
Services We Provided
Brand Strategy, Visual Identity, Digital Design, Brand Guidelines.
Timeline
6 months
Business Challenge
01
Transitioning Metas’s identity from architectural design to immersive technology while maintaining their established credibility.
02
Balancing innovation with corporate credibility to appeal to B2B decision-makers in traditional industries.
03
Unifying diverse service offerings under one cohesive brand that showcases cutting-edge capabilities.
Strategic Approach
Under Mohtady’s leadership, we developed a comprehensive brand strategy centered on the concept “Realize the Future.” This positioning perfectly captured Metas’s role in bridging current business needs with emerging technologies, while establishing them as thought leaders in the immersive tech space.
Brand Evolution
The visual identity system we created reflects Metas’s technological sophistication while maintaining professional approachability. The brand features a distinctive color palette anchored by a vibrant Orange (EF3E24) that conveys energy and innovation, complemented by Deep Blue for contrast and White for clarity and legibility. This combination achieves a perfect balance between technological advancement and corporate reliability.
The typography system utilizes a carefully selected combination of Made Tommy, Quilon, and Montserrat fonts (with مونتسرات العربي and أجنادين for Arabic applications), providing a modern yet approachable typographic hierarchy that maintains excellent readability across all platforms.
Logo Design & Implementation
The Metas logo features a stylized letter “A” in vibrant Orange (EF3E24) with a circular design that creates a sense of movement and energy. The curved elements suggest innovation while maintaining corporate credibility. We established strict usage guidelines including a 4x exclusion zone to ensure brand integrity across all applications.
The logo system includes multiple variations for different backgrounds and applications: full color with white background for primary use, white logo on black or dark backgrounds, orange logotype on dark backgrounds, and white logo on gradient or image backgrounds—all carefully designed to maintain optimal visibility and brand recognition.
Implementation Details
The rebranding effort extended across multiple touchpoints, creating a cohesive experience for Metas’s clients:
Digital Presence
We developed website UI direction emphasizing immersive experiences, created interactive digital presentations, established a social media strategy with templates (using the 10% margin rule for consistent proportions), and implemented email marketing systems. All digital assets maintain a 16:9 aspect ratio for optimal viewing across devices.
Corporate Materials
Our team designed business collateral with precise CMYK color values (C:0, M:90, Y:100, K:0 for the signature orange), created presentation templates with 18pt headlines in bold styles, developed documentation systems with 1.5x line spacing for optimal readability, and produced trade show materials with minimum 0.25-inch margins to ensure brand consistency across all touchpoints.
Results
35%
Increase in brand recognition
3
New markets entered (GCC, Europe, US)
42%
Improvement in client acquisition
Impact
The rebranding significantly increased brand recognition in the immersive technology sector. It strengthened Metas’s market position in GCC, European, and US markets while enhancing perception among B2B decision-makers. The unified brand experience across all service offerings improved client acquisition in target markets and established a cohesive identity that resonated with their audience.
Through this strategic rebranding, Ryse Designs helped Metas establish itself as a leading force in immersive technology. The new brand identity continues to support their growth and innovation in the digital experience space.
Client’s Feedback
“Ryse Designs transformed our brand identity, helping us communicate our technological expertise while maintaining our professional credibility. The new brand has been instrumental in our expansion into new markets and strengthening our position as industry leaders.”
— Abdulrahman Ragheb, CEO, Metas
Project Credits
Lead Designer: Mohtady
Agency: Ryse Designs
Year: 2020
Services: Brand Strategy, Visual Identity, Digital Design, Brand Guidelines